Introduction: We Are Shattering the Standards

Hi, welcome. This Medium is about Shatter the Standards, a newsletter highlighting the gems beyond the mainstream in music and culture that aren’t missing the crumbs made to keep your soul whole.

Introduction

Allow me to introduce myself: My name is Brandon O’Sullivan. I’m a music fan, producer, and philanthropist, and I want to give back to you. That’s value. Whether it was a purchase or something as simple as a listen, you gave the creators value. Whether you’ve liked so many producers and artists and creators who told us how much they’ve impacted your music or whether you’ve just purchased out of curiosity, you gave them a heart that now knows value. Now, I want to spend every moment we have as music fans simply giving it back to you. Forever, you’ve given me something that we can be thankful for. That’s you. I am thankful to you.

Why I created this Medium?

I wanted to create this space to share some great music, as there is too much out there that people cannot catch up on and miss out on other dope material. Plus, there are so many talks online about this genre being dead in the mainstream (ahem, R&B), but the people with the most influence to bring awareness need to put the effort to help push that forward instead of using it as a marketing ploy. Some of us can agree that today’s popular music doesn’t emote the same feelings for us as it used to, but I expect there to be balance and variety in one’s creativity/expression of a said beloved genre. With Shatter the Standards, we are changing that as we highlight the gems that must be exposed to the audience. And lastly, I will highlight some musicians that deserve their flowers while they’re alive to smell them. Whether it’s a random thought or an album anniversary, there’s nothing better than celebrating the ones that inspire you.

With that said, gather them up, and you’ll find loaves of faithfulness in every moment.

Originally published at https://shatterthestandards.substack.com on November 13, 2022.